White-Label Execution. On-Brand Results.
About project
How Paperclip embedded with a leading social agency to scale paid media across diverse clients.
Pinch Social brought Paperclip in from day one to serve as their go-to expert in paid media. From launching client campaigns to optimizing performance and representing the agency in client-facing conversations, we provided white-label paid media strategy and execution for a wide range of industries.
The Challenge
- Build paid media expertise into a creative agency without internal overhead
- Support multiple client accounts with customized paid strategies
- Maintain high performance across multiple verticals
- Serve as subject matter expert in client meetings and strategic planning
The Strategy
- Integrated as a seamless extension of the Pinch team, aligning with internal workflows and client expectations
- Developed cross-industry paid media strategies across Meta, Google, and LinkedIn
- Led strategy, execution, and optimization for campaigns with different objectives and budgets
- Provided direct client support, representing Pinch in meetings, pitches, and reports
Results
- Successfully launched and managed campaigns for 15+ clients
- Maintained 4.0+ ROAS across top-performing campaigns
- Increased paid media contribution to client growth by 60% YoY
- Enhanced Pinch’s service offering with seamless integration and execution
review
What Client Say About Us
“Julia and Paperclip have become an essential part of our extended team, bringing expertise in paid media and performance marketing that keeps us at the forefront of the latest trends, tools, and tactics. As a true subject matter expert, Julia has been an invaluable asset, driving visibility, engagement, and sales revenue for our key brands and businesses.”
Pinch Social
Digital Solutions The Click