Scaling Smarter: A Fintech Growth Story
About project
How Paperclip helped Merchant Growth rapidly scale performance while improving efficiency and resilience.
Merchant Growth needed to scale its lead generation and customer acquisition efforts while maintaining profitability and adapting to a changing economic climate. Paperclip embedded as a strategic partner, evolving their digital marketing approach into a scalable, data-driven, performance engine.
Over time, we supported the growth of their digital ad program from an early-stage initiative to a sophisticated, full-funnel acquisition machine. Despite rapid increases in volume, we improved efficiency, drove stronger results, and helped future-proof their funnel.
The Challenge
- Grow customer acquisition at scale without sacrificing efficiency
- Improve marketing performance across Google, Meta, and Bing
- Navigate the uncertainty and sensitivity of the COVID-19 economy
- Support internal team bandwidth with high-level media strategy and execution
The Strategy
- Scaled performance gradually and strategically, increasing reach and impact across paid platforms without wasted spend
- Leveraged first-party conversion data to build high-performing audiences and funnel stages
- Launched timely refinance campaigns in response to CEBA and COVID-19 programs, capturing demand quickly
- Integrated advanced AI tools to improve targeting, testing, and efficiency
- Maintained full-funnel optimization, from creative and targeting to landing pages and analytics
Results
- 27% increase in monthly closed deals YoY
- 47% improvement in lead-to-opportunity conversion rate
- 36% reduction in cost per acquisition over time
- 40%+ improvement in marketing spend efficiency during peak periods
- 32% growth in lead volume during key campaign windows
- 45% increase in average deal size by year-end
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What Client Say About Us
"Working with Paperclip has been an absolute pleasure; their expertise, proactive approach, and communicative nature have greatly contributed to our success. Their innovative strategies and consistent optimization of campaigns have significantly improved our ROI and ensured our paid ad efforts remain at the forefront of performance marketing. The tailored support, responsiveness, and seamless collaboration provided by Julia has made her an invaluable asset, driving impactful results and fostering continued success."
Merchant Growth
Digital Solutions The Click