Performance-Driven Paid Media That Scales
About service
We build, optimize, and scale high-performing campaigns across search, social, and programmatic—powered by strategy, data, and AI.
Paperclip’s Paid Media services are designed to deliver measurable, scalable growth. We test, learn, and optimize constantly, blending expert strategy with the latest in automation and AI. Whether you're launching a new product, promoting your event, entering a new market, or looking to improve performance, we design media plans that work as hard as you do.
Channels We Manage
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- Programmatic Platforms (DV360, The Trade Desk)
- Pinterest, TikTok, Twitter (as relevant to your audience)
What’s Included
- Full-funnel strategy development
- Campaign builds & structure
- Ongoing optimization & A/B testing
- Budget pacing & bid strategy adjustments
- Creative feedback and asset planning
- Custom audience targeting and retargeting
- Conversion tracking setup and validation
- Real-time reporting and performance dashboards
AI-Powered Optimization
- Predictive audience segmentation
- Creative variant testing using generative AI
- Budget allocation based on performance forecasting
- AI-assisted copywriting and visual adaptation
- Real-time anomaly detection & auto-optimization
Programmatic Advertising
- Setup and management of DV360, The Trade Desk, and other DSPs
- Advanced targeting: geo, interest, intent, contextual, 1st-party CRM
- Dynamic creative insertion
- Site direct media buys and premium inventory access
- Brand safety & fraud protection layers
Results You Can Expect
- Full-funnel paid media strategy, from awareness to conversion
- Lower CPAs through smarter optimizations
- Higher ROAS via continuous testing
- Scalable campaign structures that grow with your business
- Faster learnings from rapid iteration and automation
- Efficient budget use with real-time control
Analytics & Reporting
- Custom Reporting Dashboards
- Full-Funnel Conversion Tracking
- Insights That Power Action
- ROAS and KPI Optimization
- Test-and-Learn Frameworks
- AI-Enhanced Forecasting
Explore our agency