Growing a School — and a Brand
About project
How Paperclip helped Verita International School grow from 40 to 300+ students through performance marketing, creative strategy, and digital integration.
Verita International School brought Paperclip on board during its foundational growth stage, starting with just 40 early years students. Over the next four years, we helped them scale to over 300 students across early years, primary, and secondary levels — while building a category-leading digital presence in a highly competitive market.
The Challenge
- Establish a brand in a crowded and traditional education market
- Launch a new website that reflected the school’s vision and values
- Build and maintain a strong digital presence across channels
- Support rapid growth targets while staying agile with spend
The Strategy
- Built and launched a new website with strong UX, SEO, and conversion-first messaging
- Created and executed an organic social media strategy that led the local category and was later imitated by competitors
- Launched and scaled Google Ads campaigns, adjusting spend for seasonality and demand
- Captured key moments and created localized content, being present on-site for authentic storytelling
- Integrated performance tracking and GDPR compliance across platforms
- Worked collaboratively with internal teams, including staff training and cross-functional alignment
results
- 40% increase in booked appointments YoY
- 20% increase in confirmed student registrations YoY
- 25% increase in direct and organic leads over four years
- Organic social media strategy adopted by multiple competitors
review
What Client Say About Us
“Paperclip and Julia designed and implemented a beautiful, functional website for our school that perfectly represents our values and vision. Beyond the website, they developed a groundbreaking social media strategy and highly effective paid media and PR campaign. Their work has helped us surpass annual growth expectations and grow over 30% year-over-year.”
Verita International School
Digital Solutions The Click